Paid ads for ABA therapy practices, managed month to month
Paid ads put your practice in front of families, or job seekers, this week rather than eventually, which makes them the quickest part of online marketing to switch on. We plan, build and manage paid ads for ABA centers, clinics and in-home providers, and the ad spend goes straight to the platform, not through us.
When ads make sense for a practice
Search work builds steadily. Ads are for moments with a date on them. A practice might reach for them when seats open up, when a new location is about to open, when a hiring push needs applicants by the end of the month, or when a waitlist is closing and a clearer message would reach the right families sooner.
Ads also let you test a message cheaply. A short run can show which towns, services or ages draw the most real inquiries, which informs the pages you build next. They do not replace the steady pull of search and maps, and they stop when the budget does.
Hiring is the other common reason. Many practices are limited by technicians, not by inquiries, and a short campaign aimed at people searching for RBT jobs or ABA therapy jobs can bring applicants to a page built to welcome them. We treat family campaigns and hiring campaigns as separate jobs with separate budgets, so one never quietly eats the other.
What ads will not do is make up for a slow first call or an unclear start-here page. Before we spend a click, we look at both.
Three platforms, three jobs
- Families searching now
Google Ads
Catches the family typing “ABA therapy near me” right now, and the technician typing a jobs search. Campaign structure is in Google Ads for ABA therapy.
- A smaller search test
Bing Ads (Microsoft Advertising)
A second search audience, often worth a small, measured test beside Google. Setup and trimming are covered in Bing Ads for ABA therapy.
- Introductions and hiring
Meta Ads (Facebook and Instagram)
Good for a calm explainer, an open-seats note or a technician hiring ad. It does not catch a family searching right now. More in how Meta Ads fit a practice.
How management works
We start with your open capacity
Which services, towns and ages have room, or which roles are open, decides what to advertise.
We build and your team reviews
Campaigns, ad wording and landing pages are drafted, and anything touching methods or goals goes to your clinical director.
We launch small and watch
We start modestly, track calls and forms, and trim what is not helping.
We report plainly each month
A short summary of spend, inquiries and what we changed. No child or family details, ever.
What management includes
- Campaign planning around your open seats or open roles
- Keyword, audience and location setup, with negative keywords
- Ad wording drafted for your clinical director's review
- Landing pages that match each ad
- Call and form tracking that never collects private details
- Ongoing adjustment of budgets, bids and ads
- A separate careers campaign, if you are hiring
A caution about health-related ads
Google and Meta both limit targeting, remarketing and wording around health conditions and sensitive personal attributes. An ad should never imply it knows something about the person seeing it. We write around those rules, but policies change, so please check the latest ad policies from Google and Meta before anything launches. The BACB Ethics Code also has rules on advertising and public statements. This is not legal advice.
Paid ads management plans, and what each includes
One ad platform
$895/mo
One platform, run for you. Ad spend is separate.
- Management of one platform (Google Ads, Bing Ads or Meta Ads)
- Campaign setup in your own ad account
- Ad copy, keywords and call tracking
- Ad spend paid straight to the platform
- A plain monthly report
Two ad platforms
$1,595/mo
Two platforms side by side. Ad spend is separate.
- Management of two platforms, such as Google Ads and Meta Ads (Facebook and Instagram)
- Campaign setup in your own ad account
- Ad copy, keywords and call tracking
- Ad spend paid straight to the platform
- A plain monthly report
Three ad platforms
$2,295/mo
All three platforms. Ad spend is separate.
- Management of all three: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram)
- Campaign setup in your own ad account
- Ad copy, keywords and call tracking
- Ad spend paid straight to the platform
- A plain monthly report
Month to month. No startup fee. No contract. A standalone website is quoted after a short call.
A note on ad spend
Digital marketing budgets for a practice usually have two lines, the management fee and the spend itself. The pricing page sets the plans beside the SEO options, and you can stop any month.
Tell us which seats or roles need filling
Send a short note about your open capacity, and we will say which platform, if any, is worth starting with. Prices are on the pricing page.
Start with a message
Tell us a little about your company. You get a straight answer and a plain price, and there is nothing to prepare.
Prefer to talk? Call 704-272-2018.
Ready when you are.
Tell us about your practice whenever you like. You get a straight answer and a plain price.
Prefer to talk? Call 704-272-2018.